First and foremost a reporter, seasoned public affairs
& communications expert, storyteller, bridge-builder and an
observer of politics and people.
Munson was appointed to the Senate of Canada in December of 2003 after
more than 30 years working as a journalist and communications and
public affairs strategist and advisor.
his appointment to the Senate, Jim was Director of Communications to
the Prime Minister of Canada, a position that provided him with
opportunities to apply his knowledge and experience of media, politics
and public affairs.
Asked what makes a successful government communications strategy, Jim will answer with one word: “Engage!” Good communications is about building bridges between government leaders, the media, and the public. Collaboration, teamwork, and diplomacy are the tools.
working in government communications, Jim reported about government
(among other things) as a journalist for close to thirty years. During those years he wrote and delivered compelling television stories and reports from all parts of Canada and around the world for Canadian viewers. Twice he was nominated for the prestigious Gemini Award.
Jim began his adventure in media in the Atlantic Provinces and in Montreal. It is during the months of the FLQ Crisis that his passion for analyzing and telling political stories was sealed. From 1971 in Ottawa,
first in radio and then for CTV, he covered most election campaigns and
the governments of Pierre Trudeau, Joe Clark and Brian Mulroney.
In 1984 he was appointed as CTV’s bureau chief in London responsible for covering the European scene, the Middle East and Northern Africa. From 1987 to 1992 he was posted to Beijing to report on China and the Far East, from political campaigns to crisis, wars and conflicts, including the Tiananmen Square Massacre of June 4, 1989.
Returning to Canada in 1992, first in Halifax and later in Ottawa,
he continued to cover news and political developments and report on the
lives of famous Canadians and more important, the lives of ordinary
Canadians. He has observed, analyzed and written
about the political life of Jean Chrétien’s three terms in office, the
intrigues of federal and provincial relations and Canada’s relationship with the rest of the world.
Jim was born in Woodstock, New Brunswick on July 14, 1946.